Skimask the Slump God’s “Catch Me Outside” music video and why it was so effective
The music video for rapper Skimask the Slump God’s song “Catch Me Outside” has nearly 90 million views on Youtube and the reason for this is the abstract approach taken by the rapper and the Director: “Cole Bennet”. Bennet took great influence from a video released by Chance the Rapper for his song “Juice” which was completely filmed in Times Square. The video relies heavily on computer generated visual effects all done in post-production. Many of these effects Bennet had used before such as his method of combining stock CG footage over real life film, giving the video a surreal effect, which captivates viewers throughout the video. Bennet refers to this process as “Lavalizing” and this experimentation shows why he is one of the pioneers of new wave music videos.
As people have come to see the same cliches throughout a majority of hip hop and pop music videos, Bennet’s choice to throw convention out of the window with his “Catch Me Outside” and other similar videos such as “Juice Wrld’s” Lucid dreams video have taken off.
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